Navigating Poland's E-Commerce Boom: A Strategic Roadmap Report by Postis

Purpose of the Report

The e-commerce sector is experiencing a global surge, with Poland emerging as a significant player in this rapid expansion. Between 2018 and 2027, Poland's e-commerce market penetration is expected to more than double, increasing from 8% to 17%.

Recognizing this immense potential and noticing the lack of information about the Polish retail ecosystem, Postis has initiated this report to serve as a strategic roadmap for Polish retail and e-commerce companies. Our objective is to help businesses navigate the evolving market landscape, capitalize on emerging opportunities, and address the challenges posed by swift growth and shifting consumer behaviors.

To provide comprehensive and actionable insights, we conducted an extensive survey involving 264 professionals from 165 Polish companies. The findings and recommendations in this report are designed to equip the Polish e-commerce sector for the next wave of growth by leveraging the latest trends and technologies in last-mile delivery. 

‍

Intended Readership

• E-commerce and retail executives looking to stay ahead of market trends and consumer demands.
• Logistics and supply chain managers aiming to optimize delivery processes and enhance efficiency.
• Business analysts and consultants seeking in-depth market insights to advise their clients.
• Investors and financial analysts evaluating opportunities within the burgeoning Polish e-commerce market.
• Technology providers developing solutions to support the growth and evolution of e-commerce.

‍

Project Timeline

• November 2023: Initiate report design

Launched the project with a focus on designing a comprehensive report structure and identifying key areas of interest.

• January 2024: Conduct Wroclaw roundtable

Hosted a roundtable in Wroclaw titled "How can Polish Retail and E-commerce Companies Prepare for the Next Wave of Growth?" to gather initial insights and feedback from industry key experts: Piotr Skobało; Arkadiusz Kawa, Sylwester Dmytriwski, Mircea Axente-Stan. Find the video here.

• February-April 2024: Execute survey

Conducted a detailed survey targeting over 2000 professionals from 700+ companies to gather data on current trends, challenges, and opportunities in the Polish e-commerce market.

• May 2024: Consolidate findings and present initial conclusions

Analyzed the survey data, consolidated findings, and developed initial conclusions to be presented in this report.

‍

Key Findings and Recommendations

We addressed several critical questions in the Polish market:

• How important do you think last-mile delivery is in influencing customer satisfaction?
• What are the main pain points and challenges in last-mile delivery?
• What do you believe are the main reasons for retail/e-commerce companies to lose customers?
• How important is it for your customers to benefit from same-day and/or next-day delivery options?
• What do you consider the most important factors for achieving excellent last-mile delivery?
• What are the key pain points affecting last-mile costs?
• Have you observed any difference in customer spending patterns based on the available last-mile delivery options?

If you’re looking to learn more about how you can ensure your Polish customers get their e-commerce orders as quickly as possible, you’ve come to the right place.

This report examines the key pain points and challenges e-commerce businesses face in last-mile delivery — and how to overcome them.

‍

Optimizing your Last Mile with Postis’

Postis is a powerful platform built to solve last-mile challenges, and help e-commerce businesses and retailers automate, optimize, and unify the last mile — without any heavy lifting on their end.

With Postis, brands can ensure they deliver the right packages to the right people at the right times — with every parcel they ship. Using Postis, e-commerce operators can automatically choose the best delivery option for each order, ensuring that customers get the products they want on schedule.

‍

Request a Demo

To learn more about how Postis can help you automate fulfillment and optimize the last mile that connects you with your customers in Poland, request a demo today.

‍

For a copy of our report, get in touch with us here.

‍