As global e-commerce continues its rapid expansion, Poland is emerging as a pivotal player. At Postis, we've harnessed this momentum to create a strategic report aimed at empowering Polish retail and e-commerce companies.
Our study ‘How can Polish retail and e-commerce companies prepare for the next wave of growth’ is designed to help these businesses understand the evolving market, seize new opportunities, and overcome the challenges that come with rapid growth and shifting consumer preferences.
We conducted a comprehensive survey involving 264 professionals from 165 Polish companies, gathering crucial insights to prepare the e-commerce sector for future growth, with a special focus on the intricacies of last-mile delivery.
Our findings highlight the last mile as a critical component of the e-commerce experience—a true make-or-break moment for customer satisfaction and a key competitive differentiator. An impressive 83% of local e-commerce sellers recognize its strategic importance, underscoring the necessity of efficient last-mile operations.
Piotr Skobało, Managing Partner at Magna Valor, notes, “The overwhelming consensus is that embracing advanced technology in this domain isn’t just beneficial; it’s imperative for success in today’s market.”
The challenges of last-mile delivery include high operational costs primarily driven by outdated manual processes and complicated by the high demands of handling returns. Furthermore, the lack of a comprehensive technological approach makes optimizing these processes even more daunting.
Arkadiusz Kawa, managing director of the Łukasiewicz - Poznań Institute of Technology, points out, "Customers are demanding more—more convenience, more precision in delivery times. Meeting these expectations requires innovative logistical solutions that go beyond traditional methods."
Our research also reveals a direct correlation between the variety of delivery options and customer spending behavior. About 60% of those surveyed observed that offering diverse delivery options significantly enhances order values, depending on the delivery options offered (standard, express, same-day). According to 33%, this difference is significant, while 27% see it as moderate but noticeable.
Damian Siusta, Business Development Manager at Postis, emphasizes, “Proper delivery options are not just a logistical detail; they are crucial for maximizing revenue and improving customer retention. Nearly half of the sellers we surveyed are now prioritizing enhancements like next-day delivery to better meet customer expectations.”
Why do e-commerce sellers lose customers? The challenge is more complex than competitive pricing. Mircea Stan, CEO of Postis, highlights a critical factor: "Polish retailers see customer loss not just due to lower prices from competitors but also when those competitors offer more flexible delivery options. As a response, 40% are planning to introduce next-day delivery to boost customer satisfaction and maximize revenues."
Sylwester Dmytriwski, owner of Logmil Consulting, stresses the importance of customer satisfaction in logistics: "While optimizing logistics costs, it's crucial to consider customer satisfaction. Late or damaged deliveries can significantly deter customers."
Postis is a powerful platform built to solve last-mile challenges, and help e-commerce businesses and retailers automate, optimize, and unify the last mile — without any heavy lifting on their end.
With Postis, brands can ensure they deliver the right packages to the right people at the right times — with every parcel they ship. Using Postis, e-commerce operators can automatically choose the best delivery option for each order, ensuring that customers get the products they want on schedule.
To learn more about how Postis can help you automate fulfillment and optimize the last mile that connects you with your customers in Poland, request a demo today.
