This May Postis took to the global stage to share our expertise and groundbreaking research at two significant e-commerce conferences: BaseLinker EXPO in Krakow, Poland, and the eCommerce & Digital Marketing Expo SEE in Athens, Greece. These events not only offered a platform to discuss the rapidly evolving e-commerce landscape but also allowed us to preview our latest findings, soon to be available to all interested parties.
Deep Dive into the Polish Market in Krakow
At the BaseLinker EXPO in Krakow, Damian Siusta, Business Developer Manager, and Cornel Istode, Sales Director at Postis, presented preliminary key findings from our in-depth analysis of the Polish e-commerce market. The discussion highlighted evolving consumer behaviors and identified strategies to minimize logistics costs while maximizing brand loyalty. This session was particularly relevant given the dynamic growth of e-commerce in Poland, which has seen an increasing shift from traditional retail due to consumer demand for convenience and efficiency.
Exploring European Trends in Athens
The eCommerce & Digital Marketing Expo SEE brought together Europe’s e-commerce and digital marketing leaders to discuss broader trends affecting the continent. Mircea Axente-Stan, CEO of Postis, discussed cutting-edge strategies for reducing shipping costs and increasing customer loyalty. His insights were complemented by engaging discussions with other industry experts and our local partner, Lighthouse SA, emphasizing the importance of collaboration in fostering innovation.
Global E-commerce Trends
The exponential growth of the global e-commerce market, projected to reach over $8.15 trillion by 2026, as reported by Statista, underlines the shift in consumer behavior and the increased demand for sophisticated logistic solutions. E-commerce offers unmatched convenience, allowing consumers to shop 24/7 and compare an extensive array of products online. The COVID-19 pandemic accelerated this shift, forcing consumers and businesses to adapt rapidly to online transactions.
In today’s world where immediate satisfaction is often expected, delivering an excellent customer experience (CX) matters most. In fact, 73% of consumers say CX influences purchasing decisions. In e-commerce, strong CX starts with smooth transactions and ends with seamless delivery. Consumers want fast deliveries and are willing to pay more for it.
Even so, companies are struggling to deliver on these expectations. In large part, this is due to the fact that they have inefficient last miles — something that 61% of logistics companies struggle with.
Customer-Centric Deliveries With Postis
Founded in 2017, Postis has positioned itself as a crucial player for retail, e-commerce, and logistics entities. Our SaaS platform is specifically designed to address the complexities of last-mile delivery—an aspect of logistics often cited as the most challenging due to its direct impact on customer satisfaction. Our solutions facilitate smarter, faster, and more cost-effective shipping methods, tailored to the needs of modern e-commerce businesses.
Postis has the knowledge and tools to provide you with insight into your customers' behavior and preferences in the last mile delivery segment. Our consultative approach will provide you with the right technology solution and capabilities, taking into account your current IT infrastructure, as well as your future development plans and customer experience.
Moreover, the ability to continually refine your services is enhanced by direct feedback from your customers. With Postis solutions, you receive immediate insights on each delivery—whether it's about a damaged order, a delay, or a less-than-friendly courier. This allows you to address issues promptly, safeguarding your customers' trust and loyalty.
A seamless delivery process means lower refusal rates, so you can optimize all of these costs with Postis solutions.
Looking Ahead
The insights shared at the BaseLinker EXPO and eCommerce & Digital Marketing Expo SEE underscore Postis’s role as a leader in shaping the future of logistics and e-commerce. As we look to future challenges and opportunities, our focus remains on providing solutions that not only meet but exceed the demands of an increasingly digital marketplace.
Postis is committed to continuous innovation and our upcoming e-commerce report will offer comprehensive insights into market trends and logistical challenges, providing valuable resources for businesses looking to navigate the complexities of e-commerce efficiently.
Stay tuned for the full release of our e-commerce report and discover how you can transform your logistical operations to meet the demands of today's online consumer.
