Business Re.Invented #11 with Lensa

Business Re.Invented #11 is about how Lensa grew 25X in only 6 years by betting on an omnichannel environment, and became the largest Romanian eyewear retailer.

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These topics are discussed by leading experts in logistics and e-commerce:

• Nicoleta Dumitrescu, Principal COO at Lensa
• Valerica Motoc, Head of Sales at Postis

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If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

• 00:00 Intro.
• 00:38 Who is Nicoleta Dumitrescu and what does she do as the Principal COO at Lensa?
• 02:46 The challenges overcome by Lensa in its evolution from a 3 Million to an 80 Million RON omnichannel retail business.
• 04:13 Why is logistics automation important and what is the impact it has on recruitment, team efficiency, and customer experience.
• 06:07 Fashion and medical services are brought together by Lensa in a digital, customer-centric approach.
• 08:11 What are the key business transformations implemented to support growth.
• 11:13 What are the key challenges when expanding internationally.
• 12:00 How to balance the professional and private life when you manage a fast-growing business.
• 16:38 What are the key achievements of Nicoleta Dumitrescu.
• 17:44 Tips & tricks for e-commerce entrepreneurs, from the business that grew more than 25X in just 6 years.
• 20:16 Where will Lensa be, 5 years in the future.

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#WeGrowTogether #DigitalTransformation #ClickToDoor #LogisticsAutomation