Business Re.Invented #5 with Noriel

Business Re.Invented #5 is about how retail businesses can use an omni-channel model in order to grow, even in difficult and unpredictable times.

Our guests, leading experts in international logistics and e-commerce, address fail-proof methods for growth even in unfavorable contexts.

• Cristina Popa, Board Member and e-Commerce Director, Noriel
• Mircea Stan, Founder & CEO, Postis

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If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

• 00:00 Intro
• 00:50 What happened at Noriel in the last two years, since pandemics struck, with so many crises coming one after the other?
• 2:20 How did Noriel balance between online and offline retail to mitigate the challenging market context?
• 3:44 How did the performance of online sales evolve over the last two years, in Noriel's overall mix?
• 5:06 What tools were used to shift rapidly between offline and online retail when it was needed?
• 6:40 Market diversification: sales channels, category expansion, cross-border. How did Noriel approach international expansion? Triggers, criteria, strategies, and tools to consider.
• 13:02 The context of 2022. Noriel's business performance in yet another challenging year. Expectations for the end of 2022.
• 15:35 How to use the customer experience as a way to differentiate and loyalize, in difficult market conditions?
• 18:49 Continuous engagement from click to door keeps the customer informed and close to the brand. What are the best tools available?
• 20:37 How are customer expectations and needs going to change in 2022 - 2023?
• 23:26 Why are delivery SLAs important for the overall customer experience, especially in a category such as toys and games?
• 24:26 What are Noriel's plans for the end of 2022 and the beginning of 2023?
• 25:32 How to prevent and tacked issues arising during busy periods, such as Winter Holidays?
• 27:50 Predictions for 2023, as seen from Noriel.

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