De
Radu Țoncu
Business Re.Invented #6 uncovers the importance of social involvement activities to shape a successful business and about the tools needed to revive an entire category.
Our guests, leading experts in e-commerce and IT platforms, address the ways to develop and scale an idea with deep social roots into a thriving business.
- Teodora Rădulescu, CEO Bookster
- Mircea Stan, Founder & CEO Postis
If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:
- 00:00 Intro
- 00:24 About Bookster
- 03:16 The evolution of the Bookster business and team
- 05:32 The customer experience, and the data that helps personalize the book offer
- 08:01 Ways to create new consumption behaviors and increase the number of books read
- 09:19 Social involvement, partnerships with libraries, and the book offer to less favored communities
- 12:25 Operations, deliveries, and their importance to customer retention, especially when market conditions change
- 15:48 Bookster, benefits and reading offers for any company and any reader
- 18:23 Innovation, horizontal development, and the creation of new experiences are part of Bookster's business development strategy
- 22:58 Preliminary conclusions for 2022 at Bookster and the outlook for 2023
- 25:33 Diversification and optimization of the offer of printed books, electronic books, and podcasts
- 27:05 Plans for 2023 at Bookster
- 28:50 Wrap-up
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